Trump Admin Posts Echo White Supremacist Rhetoric
The Trump administration is deploying recruitment campaigns and official posts across federal departments that incorporate imagery, slogans, and rhetoric linked to white supremacist and extremist movements, according to PBS reporting and analysis by Cynthia Miller-Idriss of American University’s Polarization and Extremism Research Innovation Lab. An ICE recruitment advertisement features the phrase “We will have our home again,” a direct reference to a white supremacist anthem favored by the Proud Boys, while the Department of Labor distributed messaging stating “One homeland, one people, one heritage” alongside heroic depictions of white men. Administration posts also invoke “Trust the plan,” the QAnon conspiracy theory slogan tied to the January 6 Capitol attack, which posits a global cabal of pedophiles and deep state actors that Trump is fighting.
Extremist symbols have surfaced across multiple federal agencies, including the “An Appeal to Heaven” flag, which was carried by January 6 rioters and adopted by evangelical Christian nationalist groups and neo-Nazi organizations. Miller-Idriss identified this pattern as part of a propaganda campaign to reposition ICE operations as serving the public interest while employing dog whistles and explicit racist and conspiratorial messaging. The administration is simultaneously rewriting January 6 history on a newly published website, blaming Democrats for security failures and justifying pardons for over 1,500 defendants involved in the insurrection.
President Trump stated in a New York Times interview that the civil rights movement “hurt a lot of people” and constituted “reverse discrimination” against whites denied college admission or jobs. Billionaire Elon Musk endorsed this framing by endorsing a post claiming “If white men become a minority, we will be slaughtered. White solidarity is the only way to survive”—the Great Replacement Theory, a white nationalist conspiracy falsely asserting intentional replacement of the white population. Miller-Idriss connected this conspiracy theory to terrorist attacks in Pittsburgh, El Paso, Buffalo, Christchurch, and Oslo, resulting in hundreds of deaths.
Miller-Idriss characterized the shift as a “turning point in the propaganda campaign,” driven by ICE’s 57 percent disapproval rating and public awareness of agency abuses circulated through cell phone video. She identified Trump’s statements as an “unedited version” of a longstanding belief system that white men are losing ground, now openly expressed without prior hedging. The administration simultaneously withdrew U.S. support from extremism prevention organizations, cementing its alignment with extremist ideological frameworks.
Miller-Idriss noted that undemocratic leaders employ confusion and propaganda simultaneously to undermine journalism, expertise, and shared truth, citing Hannah Arendt’s analysis of Nazi propaganda: once people stop knowing what is true and false, “it’s very easy for them to stop knowing what’s right and wrong.” The administration’s strategy combines coordinated messaging across departments with high-profile policy actions including ICE deployments, foreign intervention, and territorial threats, designed to normalize extremist rhetoric while obscuring its authoritarian implications through saturation messaging.
